Wednesday, December 28, 2011

You are what you Eataly

Over this past summer, I was fortunate enough to finally go on my homage to Mecca. I don't mean actually to the middle east, but the equivalent of a religious experience to me. On one of the hottest days in August, we traveled in New York City to marvel at the true mecca for all foodies- which is Eataly market.

For those who are unfamiliar with this food market/revolution, Eataly NYC is one of eight other locations all over the world. Eataly was started by Oscar Farinetti, as a small appliance and food store in Italy. Then he partnered with Mario Batali and Lidia and Joe Bastianich to bring Eataly to where it is today. It is a large glorified food market that focuses on all fresh produce and using only what is high quality products. They also place a large amount of importance on teaching people about the speciality items they offer. Their goal is to create an environment where all people can eat, shop and learn. Eataly is a market that has it all: Beer, Wine, Beverages, Meat, Seafood, Fresh Pasta, Fresh Produce, Books, Housewares, Bread and Cheese, to name a few. They also have a variety of different restaurants to eat at whether your in the mood for pasta, vegetables, meat, pizza, desserts, or a beer on the rooftop beer garden All this information and more can be found on their website www.Eatalynyc.com

As I walked in, I was completely speechless. Where has this amazing place been my entire life? Can I live here? I quickly became envious of those special individuals who live in the area and can do all their grocery shopping here! It quickly killed any experience I've ever had at Whole Foods. As you walk around, you literally feel like you've been transported to another world. There are people everywhere, shopping, talking, laughing, its loud and still wonderful at the same time. I marveled at the fresh produce, items I've never seen outside my grandmas backyard garden, such as Zucchini Flowers and extra large Eggplants. The seafood was still moving as you passed the case and the smell of fresh bread permeates your nose. They also have a huge dry goods department and as your walking around you can look up and see a map of where in Italy this product was manufactured. The collection of beer and wine was marvelous, there was certainly something for everyone. They had bottles of wine which were 15 dollars to bottles which were 1500. Even my favorite italian wine from the Castello dei Rampolla Vineyards in the valley of Panzano. I could have walked around all day and still not seen everything I wanted to. But we had a reservation at the rooftop beer garden, Birreria, so quickly we made our way to the reception desk, where the hostess was waiting with her Ipad to usher us up to the roof.
When we were seated, the view itself was breath taking and even with the heat, the breeze coming from the fans was lovely. There was a long bar- adorned with oak casks - with people getting a drink while hoping to get a table. We started off with drinks, I finally decided on a glass of Flor Prosecco to start, which proved to be light and refreshing. But on to more important matters, we started with a plate of meats and cheeses and a salad to split. Between that and the bread-that comes in a nice little bag-we quickly found that we could not stop eating/enjoying.
So we glanced over at the table next to us and they were enjoying these little fried balls of something, and since fried shoe leather would be tasty, we had to have that next - along with our second round of drinks, this time going for one of their famous house brewed cask ale's. These little fried balls of deliciousness turned out to be fried Shiitake Mushrooms sprinkled with sage. Words cannot describe the way they melted in your mouth.
This was my perfect idea of lunch-little plates so that I can try and experience a variety of different things. But their menu also has bigger items if you wanted more of a lunch entree. Well after this marathon of a food adventure, its a good thing we decided to continue to walk around the city because it was certainly needed.

So next time your visiting NYC, it would be in your best interest to visit Eataly and I strongly suggest trying to get a table at Birreria, if not it is worth it to have a drink at the bar. They are open all year round with a retractable roof so rain, snow, sleet, there is no excuse. Life is too short not to eat well.

No comments:

Post a Comment